It seems like everyone's creating a quirky, witty artistic series with the initials "MM" these days. Last week, my best friend Graham posted up the first (objectively hilarious) instalment of a new series called "Modern Misfortune":
... and if that shouldn't be published, nothing should.
Then my rather wry friend Andrew linked to the latest instalment of his regular FT column, which is called "Moment of Madness". (You'll be surprised to find I'm with him on that particular topic.)
Two is a coincidence, but three is just odd, and today my friend Kevin (unaware of both the above) began a funny monthly cartoon called "Movie Misnomers":
Lastly, even I, a hardened letter-M conspiracist, made a joke about the initials "MM" in the first paragraph of last month's Cif piece about mice.
What is going on? Is the letter "M" taking over the world? Have McDonald's globally imprinted it onto the medulla oblongatas of all creatives?
I think we should be told.